Free Resources to Get Your Business Started with a Bang V3 (Blog Edition)5 min read

Starting a business can be tough on the pocket, especially if like us you are bootstrapping, but that doesn’t mean you have to compromise on quality tools. There are a combination of free and freemium tools out there that will get you off to a bang, and with the joys of cloud computing, you don’t have to break the bank on hardware either.

Today we continue to share with you some gems we love here at Mut-Con. Be sure to look at part one and part two for more free resources.

This part looks at blogs that have invaluable insights to help you along in your journey.


1.     Think with Google

This is a data and analytics blog from the brand aimed at organizing the world’s information and making it universally accessible. The insights from this blog are based on data from Google’s massive data resources. This includes search, their advertising platforms, their analytics stack, all aggregated to respect privacy.

The result is the latest marketing research and digital trends with data reports, guides, infographics, and articles. The articles will at times feature real-life examples from big brands on how they used data to improve their brand management. This is absolutely the starting point for data-oriented decision making. It gives access to the world’s largest data sets, already distilled down to valuable insights.


2.     Bplans

Business planning is an important part of every entrepreneurial journey that is overlooked all too often. This blog discusses all the important aspects of successful business planning. Each aspect is discussed by industry leaders who evaluate business plans for funding purposes. The articles are not limited to business planning only though. They include all the essential reading for new entrepreneurs.

This includes external resources like books. Perhaps the most valuable part is the success stories from real-life entrepreneurs. This gives the inspiration to persevere through those tough times in entrepreneurship that come up all too often. It also gives new entrepreneurs the advantage of experience without earning it the hard way themselves. Add to this the free resources like templates, how-tos and calculators the blog offers, this is the go-to resource for starting a business.


3.     Optimize Smart Blog

The quality of insights will ultimately depend on how analytics tools are deployed.  With the continued evolution they have taken, analytics tools are now capable of a lot. This is however only possible if they are properly set up, to collect the right data, prepare it properly, and produce the right reports. This blog is dedicated to insights on how to achieve all of this. It gives tips on how to fix data and implement tracking to get particular insights.

It also helps you understand features of analytics tools and how they can be useful. This is the go-to blog for anyone looking to understand how to get more from their analytics reporting. The name itself is derived from using data to increase conversion rates on web assets.


4.     The Marketing <> Analytics Intersect

We recently wrote about how it can be tough to move from data to insights and how a good analytics consultant can help with this.  However, if you are looking to learn to think analytically and get the most out of your data on your own, this is the blog to do it. More specifically a newsletter, it’s aimed at sharing tips and tricks for an analytical approach to marketing.

The newsletter periodically writes on analytics strategy. Complete with practical examples from real life brands you know of. While effectively an analytics blog, its focus expands beyond just your web and application assets. It talks about using an analytical approach in all platforms that affect marketing your brand, including social media.


5.     Practico Analytics

The first half of the name translates from Spanish to mean practical. That’s what the blog and resource repository give you exactly. They give you the dos and don’ts of analytics and data from experience. Founder and leader Ruben Ugarte answers the everyday questions of getting insights from data.

He also shares caveats his years of experience have taught him. If you are looking to get started with analytics, this is the blog for you. You can easily avoid costly mistakes that affect the quality of your data and reporting. An added bonus is their resources include video tutorials to take a break from reading.


6.     WPBeginner

There’s a good reason why WordPress powers 25% of the web. It’s made it easy for anyone to have a quality presence on the web with little to no coding experience, mostly free. That doesn’t mean there’s no work that goes into it though. If you want to host your web assets on WordPress, there is definitely some technical stuff to get out of the way. This blog is the go-to resource for novices looking to do it on their own.

It’ll tell you everything you need to know about getting a blog started on WordPress. It offers every lesson in text and video format. Their database is comprehensive; it’s highly unlikely to find a question unanswered on there. The blog is not limited to tutorials only though. It regularly shares important free resources like themes and plugins. Its greatest value is the tips they give for the best set up. It’ll definitely help you avoid common beginner mistakes, with an explanation of each option.



We would love to hear what freebies you use to bring the magic on the daily or how any of these incredible resources contribute to your vision and watch out for version four of the post as we share more lovely freebies. Part four looks at free online learning resources.

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About Mut-Con Consulting & Advisory

Mut-Con consulting and advisory services is a business advisory firm designed to cater for all your business insights needs under one roof, scalable and affordably. Our collection of experts collaborates to give you valuable insights across your organizational functions and give you the resources to run your business

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