Free Resources to Get Your Business Started with a Bang V15 min read

This post was most recently updated on December 3rd, 2019

This post has an affiliate link or 2, but that did not in any way bias our opinion.


Starting a business can be tough on the pocket, especially if like us you are bootstrapping, but that doesn’t mean you have to compromise on quality tools. There are a number of free and freemium software that will get you off to a good start, and with the joys of cloud computing, you don’t have to break the bank on hardware either.

Today we share with you some gems we love here at Mut-Con.


Canva is a freemium cloud-based graphic design software that you can use to design a host of business graphics from logos, to social media covers, infographics, blog titles, business documents and so much more. The layout is intuitive and simple to use compared to your standard illustrator, but the best part is there is a massive design gallery, meaning you don’t always start from scratch.


Atom is a light-weight free source code editor that’s the go-to coding tool here at Mut-Con. We got to know of this gem thanks to Fae from Treehouse. In addition to having all the features you’d expect from a self-respecting code editor, Atom is hackable to the core, making it easy for us to add features particularly useful to us and share these changes with the rest of the coding community.

Wave Apps

Wave has a suite of freemium accounting apps that are perfectly suitable for any small business. The suite can be used for invoicing and estimates and these documents can be emailed directly to clients from the app. The free features are comprehensive, actually, only the tax features are charged. And because the application is cloud-based, it offers instant backup of important documents.


We use the free features on Hubspot for our marketing and sales efforts. The free CRM allows us to store contacts and create tracking dashboards on leads, prospects and deals. The site also contains handy features like forms that can be embedded anywhere to collect leads, as well as handy analytics on your efforts. But perhaps the handiest feature is the free knowledge on the HubSpot Academy.


What if you could come up with a genius social media post now, then, automatically post it later at a more ideal time? Well, this freemium application lets you do just that, it lets you schedule posts to be uploaded at a later date, whether or not you are online, across multiple platforms. But the witchcraft doesn’t just end there; the app also gives you analytics data on the performance of your posts, so you know the best times to post.

Google Analytics

At Mut-Con we are obsessed with insights; it’s what our business is modelled around. We are also obsessed with online presence. The result, we not only like to keep our online assets speak and span but we like to observe how they perform. To achieve this we use the free version of Google Analytics, that allows us to go beyond just click data, to analyse more than just the numbers that visit our site but what they do there.

Similar Web

Continuing with the theme of insights and data, it is very important for us to understand the data on our competition and the organisations we emulate. Enter the free version of Similar Web, which allows you to compare the traffic of websites in your industry to your performance, or against other industry players. As a bonus, a recent integration to Google Analytics data was introduced to give more granular analysis.


When Google discontinued site search, we almost had a crisis in the quest to provide easy site navigation for valued clients, but gladly, innovative companies stepped in to fill the void, and among them is Findberry. This service, which has a free version, allows you to index up to 50 pages, 5 times a month on the free version, complete with customizable search results, on more than one address.

Shopify Tools

Shopify is bent on allowing anyone and everyone to be an eCommerce entrepreneur, and they increasingly make this a possibility. Not only do they provide an affordable eCommerce platform to build hustle free online stores they provide tons of free resources to support you as well.

New tools are added regularly, with an option to subscribe to be notified of new tools. This is the perfect starting place for online and offline business with free resources for;

  1. Business names
  2. Business slogans
  3. Logos
  4. Business cards
  5. Various templates
  6. Invoices and a whole lot more.


Automation is a must to achieve productivity in a business. Particularly in a small business where one person has to do a lot of tasks, automation is non-negotiable. There are a few free resources that seek to help entrepreneurs automate tasks, but few are as comprehensive as Zapier.

Even on their free plan, you can automate tasks between most of the tools mentioned here. With Zapier, you can import data between your apps, like move a new client in Wave to be better managed in your Hubspot CRM. You can even complete tasks like auto thank new social media follows. Zapier has over a thousand apps you can automate.

Bitrix 24

Bitrix 24s a package contains probably everything you could need to run your business. As a startup, it can really streamline your operations. In this one platform, your business can;

  • Publish websites and landing pages
  • Manage tasks and projects
  • Respond to client calls and queries
  • Manage organisational tasks and duties
  • Sell products online
  • Manage customer relationships with a build in CRM
  • Undertake email, SMS and retargeting marketing
  • Manage organisational structure and set up teams.

As a free resource, there’s very little that Bitrix doesn’t do in the everyday running of a business. Just remember though that the free version requires you to use it monthly, failure to so will result in your access being revoked.


We would love to hear what freebies you use to bring the magic daily or how any of this incredible software contributes to your vision. Check out version two of the post where we share more lovely freebies.


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About Mut-Con Consulting & Advisory

Mut-Con consulting and advisory services is a business advisory firm designed to cater for all your business insights needs under one roof, scalable and affordably. Our collection of experts collaborates to give you valuable insights across your organizational functions and give you the resources to run your business

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